SNAFU APPAREL

"I love making the stuff, that’s sort of the core of it. I love creating the stuff. It’s so satisfying to get from the beginning to the end, from a shaky nothing idea to something that’s well formed and the audience really likes. It’s like a drug: You keep trying to do it again and again and again. I’ve learned from experience that if you work harder at it, and apply more energy and time to it, and more consistency, you get a better result. It comes from the work. I remember seeing this thing, a documentary about a Los Angeles coach [John Wooden], the guy who coached UCLA to huge wins, so they couldn’t be beat for three seasons. He’s a very legendary coach, but a very unassuming guy with thick glasses. They just won and won and won. They talked about the difference between him and, like, Bobby Knight and Vince Lombardi. He didn’t make winning speeches. He never made speeches about being winners and being the best, like, “This is our house,” that kind of horseshit. Never said it. He said that to focus on that, to win, win, win, is worthless. It just has no value. He’d address all his players in his little voice, “If you just listen to me, and you work on your fundamentals and you apply yourself to working on these skills, you’re probably going to be happy with the results.” I think about that all the time."